Many of our clients ask us about branding their service company or new product line. These are questions that frequently come up that we are going to share. How do I choose a designer for my logo? Our design company makes checklists when we ask a client what they need out of their new project. We suggest clients do the same. Sit down and make a list of what you need from the logo. How it needs to function: On letterhead or business card Invoice Vehicle decal Packaging Envelopes and/ or on the web How it needs to be printed Come up with a budget first and this will determine how many colors and what special processes you can afford. Do you need a vector or raster image? A knowledgeable designer can make a determination based on your list what will be best for your job. A vector image is easily sizeable and is based on a mathematical equation. A raster based image is pixel based and is limited to the original image size determined by the creator of the work at the beginning and is difficult to alter in the future. Often vector images are reserved for type and
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