Get More Traffic and More Business with Google Google advertising through the Google Adwords tool is an effective way to get highly targeted visitors to a website without breaking a budget. Google is far and away from the largest and most used search engine on the Internet at the moment. Millions of people visit Google every hour looking for answers to questions, finding lost loves, or hunting for bargains or trivia. Advertising on Google has the potential to attract thousands of new customers to a site if used properly. But if not done properly, Google advertising can quickly drain wallets and leave advertisers frustrated. Google Advertising Basics Advertising on Google is accomplished through the use of the Google Adwords program. Webmasters and business owners create text or image based ads and then submit them to the Google Adwords program. Advertisers create an advertising campaign where they decide how much money they want to spend per day on Google marketing and how much they are willing to pay every time someone clicks one of their ads. Advertisers are given the full control over how, when, and where their ads will appear. Once an ad has been created and approved, it will
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  Not very long ago our firm was contacted by a company in the computer accessories business that wanted help with its branding strategy. The company, let’s call it Company “A,” is still closely managed by its two founders. It has developed a reputation for high quality and reliable premium-priced products and is the leader in its field. The need for a branding strategy arose when Company A bought one of its smaller competitors, Company “B,” known for its line of value-oriented products, for its creativity and new product development ability. Company A made the decision to keep both brands A and B, and was faced with the task of developing a marketing strategy that would allow the two brands to coexist and flourish. Marketing management wanted to find a way to differentiate the brands in their distributors’ and customers’ minds. They thought a branding strategy would do the trick. It will not! Company A’s management confuses branding with marketing and wants to use a “branding strategy” where a product line “repositioning” is called for. What it needs in the short term is to position each company relative to the market and its powerful distributors. This calls for a traditional
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Despite the growth of new digital marketing channels like social media, email marketing can still be a highly effective way of reaching current and prospective customers, providing a way to deliver a message in an engaging and personalised way that can deliver good conversion rates. Luckily, email marketing is also an activity that is highly measurable, and here are five ways to rate the success of any campaign. 1. Email Delivery Rates It would be great if every email you sent was received by recipients, but the truth is rather different and hard bounces and soft bounces should be considered a normal outcome of any email marketing campaign. Hard bounces typically occur because the recipient’s email address is invalid. A simple reason for this may be that it was incorrectly recorded or the recipient gave an incorrect address, possibly even on purpose. Another reason may be that a person has changed his email address, such as moving to a different ISP. With B2B email marketing campaigns, a common problem may be that the recipient has moved to a different company or even that the company’s domain name no longer exists, which can be especially so in the case of small
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There is no question that the world of targeted online marketing gives entrepreneurs and internet marketing specialists access to revenue streams that are otherwise unheard of and untouchable. From $100 per hour entry-level jobs to ultra-profitable marketing campaigns with no start-up costs, the targeted internet marketing industry rewards with opportunity and often negates any real risk. Any type of search engine optimization strategy is often said to be risk-free. Its targeted internet marketing counterparts – pay-per-click search engine advertising and direct web traffic generation – carry associated costs, and while short-term and rapid, are also quite a turbulent marketing platform. However, implementing a search engine optimization strategy is often just as much of a risky venture as any search marketing campaign. Search engines are constantly changing their algorithms, and businesses are constantly adapting to the changes. In 2002, a few tagged images and some well-written website content were enough for a search engine optimization strategy to achieve the number one spot in a relatively uncompetitive niche. Today, they are barely enough to appear in the rankings at all. SEO, despite its “secure” reputation, requires constant attention and ongoing development. These four strategies will help search engine marketers and internet marketing
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