Despite the growth of new digital marketing channels like social media, email marketing can still be a highly effective way of reaching current and prospective customers, providing a way to deliver a message in an engaging and personalised way that can deliver good conversion rates. Luckily, email marketing is also an activity that is highly measurable, and here are five ways to rate the success of any campaign. 1. Email Delivery Rates It would be great if every email you sent was received by recipients, but the truth is rather different and hard bounces and soft bounces should be considered a normal outcome of any email marketing campaign. Hard bounces typically occur because the recipient’s email address is invalid. A simple reason for this may be that it was incorrectly recorded or the recipient gave an incorrect address, possibly even on purpose. Another reason may be that a person has changed his email address, such as moving to a different ISP. With B2B email marketing campaigns, a common problem may be that the recipient has moved to a different company or even that the company’s domain name no longer exists, which can be especially so in the case of small
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There is no question that the world of targeted online marketing gives entrepreneurs and internet marketing specialists access to revenue streams that are otherwise unheard of and untouchable. From $100 per hour entry-level jobs to ultra-profitable marketing campaigns with no start-up costs, the targeted internet marketing industry rewards with opportunity and often negates any real risk. Any type of search engine optimization strategy is often said to be risk-free. Its targeted internet marketing counterparts – pay-per-click search engine advertising and direct web traffic generation – carry associated costs, and while short-term and rapid, are also quite a turbulent marketing platform. However, implementing a search engine optimization strategy is often just as much of a risky venture as any search marketing campaign. Search engines are constantly changing their algorithms, and businesses are constantly adapting to the changes. In 2002, a few tagged images and some well-written website content were enough for a search engine optimization strategy to achieve the number one spot in a relatively uncompetitive niche. Today, they are barely enough to appear in the rankings at all. SEO, despite its “secure” reputation, requires constant attention and ongoing development. These four strategies will help search engine marketers and internet marketing
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