Get More Traffic and More Business with Google Google advertising through the Google Adwords tool is an effective way to get highly targeted visitors to a website without breaking a budget. Google is far and away from the largest and most used search engine on the Internet at the moment. Millions of people visit Google every hour looking for answers to questions, finding lost loves, or hunting for bargains or trivia. Advertising on Google has the potential to attract thousands of new customers to a site if used properly. But if not done properly, Google advertising can quickly drain wallets and leave advertisers frustrated. Google Advertising Basics Advertising on Google is accomplished through the use of the Google Adwords program. Webmasters and business owners create text or image based ads and then submit them to the Google Adwords program. Advertisers create an advertising campaign where they decide how much money they want to spend per day on Google marketing and how much they are willing to pay every time someone clicks one of their ads. Advertisers are given the full control over how, when, and where their ads will appear. Once an ad has been created and approved, it will
Read More

  Not very long ago our firm was contacted by a company in the computer accessories business that wanted help with its branding strategy. The company, let’s call it Company “A,” is still closely managed by its two founders. It has developed a reputation for high quality and reliable premium-priced products and is the leader in its field. The need for a branding strategy arose when Company A bought one of its smaller competitors, Company “B,” known for its line of value-oriented products, for its creativity and new product development ability. Company A made the decision to keep both brands A and B, and was faced with the task of developing a marketing strategy that would allow the two brands to coexist and flourish. Marketing management wanted to find a way to differentiate the brands in their distributors’ and customers’ minds. They thought a branding strategy would do the trick. It will not! Company A’s management confuses branding with marketing and wants to use a “branding strategy” where a product line “repositioning” is called for. What it needs in the short term is to position each company relative to the market and its powerful distributors. This calls for a traditional
Read More

The average reader spends half a second on a print ad before deciding to continue reading or moving on. Print ads are viewed as singular promotional items while television advertisements, by comparison, tell a story from start to finish. Print advertising remains an important mix in an advertising campaign. However, planning to include print ads to successfully target markets means understanding the need to pick one point, product or offer and to build copy and design elements. Great Advertising Design for Print Demands Single Idea Focus Focus on one element in a print ad. This could include how customers might most benefit from a product or service or a competitive price point. Use this one area of focus to create advertising copy that speaks concisely. Avoid buzzwords or catchy phrases. Use short sentences that speak personally to readers. A basic design principle is to keep the layout simple and uncluttered. Readers will immediately understand the focus of the advertisement’s idea with this clarity. When the draft design is complete, stand back and ask if the central idea is being communicated with ease. The best advertising graphic designers use white space to maximum effect. Other print ad design tips include: Include
Read More

Advertising is a challenge especially if you are on a budget. Small businesses have to be creative and come up with affordable alternatives. Many small businesses find flyers a great way to advertise. Flyers are inexpensive to use. Your flyer should have a sales message or a benefit for using your small business. It is inadvisable to make a flyer with just your business name, address, and a statement about what you do. Write a strong selling message on your flyer. Advertise with Flyers Flyers are a great way to advertise because they are effective in getting your selling points across. They are an easy method of sales literature and can be handed out at trade shows or posted in neighborhood bulletin boards. Flyers Are Inexpensive to Produce Flyers are easy to produce. The cost is low. They can be created on your computer and photocopied. You can use a color printer, if you don’t have a color printer you can buy color paper, and print them with black ink. Ways to Create a Flyer “One large advantage to creating flyers is you have all the space you want. You should design it well and describe your offer thoroughly,” according
Read More